Which term describes the features that make a product appealing to customers?

The term that describes the features that make a product appealing to customers is the value proposition. This concept refers to the unique benefits and value that a product or service offers to its customers, highlighting why they should choose it over competitors. It encompasses aspects such as quality, features, pricing, and customer service, all of which contribute to the overall appeal of the product.

A strong value proposition clearly communicates how a product meets the needs or solves the problems of customers, making it a critical element in marketing and sales strategies. It effectively persuades potential customers by outlining the specific advantages they will gain from choosing a particular product.

While market segmentation pertains to dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, brand identity relates to the way a brand presents itself and is perceived in the market. Price elasticity refers to the responsiveness of the quantity demanded of a good to a change in its price, which does not directly relate to the appealing features of a product itself. Therefore, the value proposition is the most accurate term in describing what makes a product attractive to customers.