What is the primary focus of a sales strategy?

The primary focus of a sales strategy is to outline how a business intends to sell its products and achieve its sales goals. This encompasses various elements such as identifying target markets, establishing sales targets, determining pricing strategies, and outlining methods for reaching potential customers. A well-defined sales strategy is crucial as it provides direction and a roadmap for the sales team, helping align their efforts with the overall business objectives.

In contrast, enhancing customer service is more about the quality of interaction with customers rather than the strategic approach to selling. Managing employee relations focuses on internal human resource practices, which are important but not directly related to selling products. Conducting market research is important for understanding the market landscape and informing sales strategies, but it is a separate process that supports strategy development rather than being the core focus of a sales strategy itself.