What is 'digital marketing'?

Digital marketing refers to the practice of utilizing online-based digital technologies to promote products and services. This encompasses a wide range of activities, including email marketing, social media marketing, content marketing, search engine optimization (SEO), and pay-per-click advertising, among others. The focus is on engaging with audiences through various digital channels, allowing for greater reach and personalization compared to traditional marketing methods.

In today's digital age, businesses increasingly rely on online presence and digital tools to connect with their customers, gather data, and analyze market trends. This approach not only enhances the efficiency of marketing efforts but also helps in measuring their effectiveness through online metrics and analytics, which is a crucial advantage over conventional marketing techniques.