What does a mission statement define for a business?

A mission statement articulates the core purpose of a business, outlining its values and primary objectives. It serves as a guiding principle for the organization, providing a clear direction for decision-making and strategic planning. By defining what the business stands for and its fundamental goals, the mission statement helps to align the efforts of all employees towards a common objective. This clarity can enhance employee motivation and engagement, as everyone understands how their roles contribute to the overarching mission of the organization.

The other options focus on various aspects of business operations, such as employee goals, market trends, and financial projections, but they do not capture the essence of a mission statement, which is to communicate the organization's purpose and core values.