How a business interacts with and treats its customers is known as what?

The way a business interacts with and treats its customers is best described as customer relations. This term encompasses the strategies and practices a company uses to build and maintain positive relationships with its customers. It goes beyond just the transactional aspects of sales and focuses on the overall experience customers have with the brand, which includes effective communication, support, and engagement.

Strong customer relations are essential for fostering loyalty, enhancing customer satisfaction, and encouraging repeat business. By prioritizing how they interact with customers, businesses can better understand their needs and expectations, which helps in tailoring products and services accordingly.

Customer service, while related, specifically refers to the support and assistance provided to customers before, during, and after a purchase. Customer satisfaction refers to the measurement of how products and services meet or exceed customer expectations, and customer outreach deals with the efforts to engage potential or existing customers through various forms of communication. Each of these concepts is important, but customer relations is the overarching term that captures the essence of how businesses treat and interact with their customers.